Neither of those facts seem to deter “20/20” senior executive producer David Sloan. It’s important to point out two things here: 1) “20/20,” a two-hour show, generally begins an hour earlier than “Dateline” these days, giving it a head start in a more-desirable time slot, and 2) More often than not, news programs focus on metrics from the full September to September season as opposed to Nielsen’s traditional September-May one. “Dateline” dropped -19% and -25%, respectively, from the comparable 2017-18 September.-May season.Īlso Read: Dan Harris to Step Down as Anchor of ABC's 'Nightline'
The key was the combination of dramatic growth at “20/20” and heavy declines at “Dateline.” The ABC News program jumped +26% in total viewers and +29% in the advertiser-sought demographic, year over year. The two newsmagazine shows tied for the Nielsen season among adults 18-49, though 25-54 is considered the key demographic for news programing. That’s a difference of 200,000 total viewers per episode, or +4% in favor of “20/20.” The ABC News program averaged 4.9 million total viewers, counting a week’s worth of delayed viewing, vs. Our top story this morning: ABC News’ “20/20” has beaten NBC News’ “Dateline” in September to May ratings among adults 25-54 for the first time in four years.ĪBC’s “20/20” also topped “Dateline” in total viewers for the first traditional broadcast television season in three years.
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